Shanks

Operating out of India with a small team of one to ten people, Shanks positions itself as an individual-led digital marketing consultancy rather than a large agency. The practice is aimed at founders, startups, marketing teams adopting AI-led workflows, and other agencies that need external support for system design. Its stated experience spans work with entrepreneurs, startups, and larger brands, built around structured, ethical, and AI-supported marketing rather than one-off campaign execution. The declared service list covers Search Engine Optimization, Pay Per Click, Web Development, Content Marketing, and Mobile App Development, delivered through both consulting and "done for you" engagement models. The described working method starts with setting a measurable goal and timeframe, evaluating a client's existing digital marketing presence against competitors, mapping the digital sales funnel to identify where customers are acquired or lost, building buyer personas around ideal customer triggers, and combining these findings into a customized digital marketing plan. Within this framework, AI is used to support automation, workflow design, and data analysis, but strategy, brand storytelling, and human decision-making are described as preceding any automated execution. Content shared through the site and LinkedIn covers frameworks for AI-led growth, funnel structure, and the ethical use of AI in marketing decisions.