Sharkmatic Advertising

Based in San Antonio, Texas, Sharkmatic Advertising is a small marketing and advertising agency with more than 30 years of operating history and a team of one to ten people. Over that time the agency reports having built over 1,200 websites and served more than 1,500 clients across multiple industries. The agency also has a community involvement component: company president Howie Nestel has served on more than 50 nonprofit boards, and the agency traces a nonprofit initiative, the Gotcha Covered Collection Drive, back to 1996. The site presents the agency as working with businesses seeking a fuller-service marketing partner rather than a single-channel vendor. Services described on the site span website design, hosting, maintenance and analytics, search engine optimization, web listings, pay-per-click and ad management, social media marketing, video and photography, email marketing and strategy, plus graphic design, logo work, branding and print materials. In SEO, the agency states it applies established practices while relying on human decision-making rather than automated processes, aiming to move client sites toward more visible search rankings. Its graphics and branding work is described as collaborative, with designers working directly with clients on logos, brand identity and illustration. The website positioning ties web development to lead generation and storytelling rather than visual design alone, framing site structure and user journey as central to the design approach. The agency's community and nonprofit-facing work is presented alongside its commercial services as part of its broader activity in San Antonio.