Simpler Site

Based in Grand Rapids, Michigan, Simpler Site (operating under the name Simpler Strategies) is a small digital strategy agency with a team of 1-10 people, describing itself as Michigan-based with a nationally grown client base. It works with brands across industries, including at least one client in building products distribution, and positions its work around clear strategy, data-driven decisions, and measurable business outcomes rather than guesswork. The agency's service list covers web design, SEO, content marketing, email marketing, pay-per-click advertising, and social media marketing, alongside website care and branding work. Web design projects are framed around creating a "digital storefront" intended to make a strong first impression and drive conversions, with case study references to transforming a complex website. Content marketing is described as guiding audiences from awareness through conversion via compelling content and strategic distribution, with a case study on establishing brand authority through content strategy. SEO work is tied to a case study on organic search visibility, and the agency publishes articles on technical SEO and website management topics. Branding services extend from foundational identity elements to broader brand strategy. The agency describes its working method as built on standardized processes for consistent delivery, transparent communication about costs and timelines, and continuous monitoring and optimization of campaign performance after launch.