Simpli.fi

Based in Fort Worth, Texas, Simpli.fi operates as a programmatic advertising platform and media-buying partner for businesses across a range of industries, including automotive, B2B, franchise, healthcare, home services, multi-location retail, political, professional services, real estate, travel, and software companies. Its work centers on connecting digital intent with real-world consumer movement, using location data to help brands understand where their audiences are and when they are likely to act. The company also builds workflow software for agencies, covering finance and accounting, media planning, and project management functions, alongside a direct media solution aimed at linear TV buyers. On the media side, Simpli.fi's unified media offering spans CTV, Google paid search, paid social, programmatic display, native, audio, and digital out-of-home (DOOH) advertising, managed through a single platform. Targeting and optimization capabilities include geo-fencing, keyword targeting, and account-based marketing using first-party data, with household-level precision that allows campaigns to reach audiences at the address level. The platform supports multi-location scale, enabling locally-customized campaigns across multiple storefronts or service areas, and activates based on active intent signals drawn from real-time consumer actions. Its unified media activation approach lets advertisers manage audiences across both the open web and walled garden platforms as interest develops. Additional resources include a blog, video hub, case studies, creative examples, and platform training and development materials supporting agencies and advertisers using the system.