Skyodin

Based in Kalamazoo, Michigan, Skyodin operated as a small marketing team serving businesses across Michigan, including local and multi-location brands in sectors such as legal services, equipment dealerships, restaurants, and retail. The agency's services have since transitioned to a successor brand, Techtonic Marketing LLC, which continues the website, SEO, and media work formerly handled under the Skyodin name, though the case studies and methods described below reflect the original Skyodin engagements. Skyodin's work combined web design and development with local SEO, listing management, and paid advertising, including outdoor and gas station TV (GSTV) placements. For an appellate attorney, the agency built a new website paired with listing management and SEO that achieved a top ranking within a three-mile radius for the firm's category. For a lawn mower dealership, it applied a full-service marketing strategy with media planning and SEO to help the business recover after a difficult year. A Grand Rapids restaurant received listing management, metadata-tagged photography, and a 360-degree virtual tour to support local visibility, while a newly opened retail store received ongoing SEO strategy benchmarked against a competitor over several years. Skyodin also worked as a SEMrush partner, using its toolset for SEO tracking, and offered email marketing, social media marketing, video marketing, and branding services alongside its core web and search offerings.