Small Business LIFT (Marketing & Strategy)

Small Business LIFT operates from Houston, Texas, with an additional presence noted in New York, working specifically with small businesses rather than large corporations. Its client base fits the SBA definition of "small business," which the agency notes can range up to $40 million in revenue and 1,500 employees. Typical clients are owners or marketing leads who feel their website and digital marketing efforts are not generating measurable business results, or who are uncertain whether they are. The agency was started in 2014 by founders who left corporate roles, and it positions its approach around customized, ROI-focused marketing rather than broad-scale campaigns aimed at revenue or market share growth. Services described include search engine optimization, digital strategy, marketing strategy, content marketing, market research, pay-per-click advertising, web design, and social media marketing, delivered through a "Digital Marketing Package" and a separate LIFT Consulting Engagement. Work is framed around specific business problems, such as building a website that is actually found by customers, evaluating marketing ROI, expanding a sales funnel beyond existing networks, reviewing pricing strategy, and assessing competitors. Consulting engagements also address strategic and leadership questions, including succession planning, new product launches, and reversing periods of stagnant sales. Case studies referenced include a local business in Katy, Texas, a new property launch, and a business reset scenario, with the team led by Managing Director Dave Sue.