SMART Event Marketing

Based in Bucharest, on Str. Cavafii Vechi, SMART Event Marketing is a full-service advertising agency operating since 2014, with a small team handling integrated marketing, communication and public relations work. The agency positions itself around strategic and crisis communication, public affairs and political consultancy, alongside corporate and private event organisation, serving clients who need combined marketing, PR and event support rather than a single isolated service. Its service range spans four main divisions. In communication and PR, it offers crisis communication, strategy and research, political consultancy, public affairs and advocacy, political and electoral marketing, speechwriting and messaging, communication training, and integrated online PR. In events, it handles customer events, corporate events, MICE events, parties, product launches, trade fairs and congresses, training and team building, and private events. For political and electoral marketing it covers branding, crisis management, media buying and media relations. Its web and online marketing division includes site and campaign audits, logo and slogan creation, website and web design, social media marketing, SEO, PPC and Google Ads. The stated working process involves an initial discussion of the project and campaign objectives, followed by defining strategy, budget and specific activities, and finally measuring results. Additional listed services include promotional materials and advertising creation across ATL, BTL, TTL and new media channels.