SmartTouch Interactive

Based in Austin, Texas, SmartTouch Interactive focuses exclusively on the residential real estate and home building sector, working with national volume builders, small in-fill builders, master-planned community developers, condo developers, custom home builders, and build-to-rent developers. Clients referenced on its site include master-planned communities in Gettysburg, Pennsylvania and New Braunfels, Texas, and volume and custom builders operating in Austin, Leander, and Cedar Park, Texas, as well as Oxford, Mississippi. The agency states it draws on more than 30 years of industry experience and positions its offering around helping developers and builders generate, engage, and convert home buyers into sales. Its declared service lines cover search engine optimization, email marketing, marketing strategy, social media marketing, and web design, delivered alongside proprietary technology tools such as a CRM (NexGen CRM), messaging platform (NexGen Messaging), and marketing automation systems built specifically for the home building industry. The agency also references AI-driven marketing practices, including a framework for structuring AI prompts for new home marketing use, and offers geofencing as part of its targeting approach. Additional described focus areas include lot absorption tracking and marketing co-op spend analysis, along with using buyer data to connect marketing activity to home sales outcomes. Services are aimed at supporting builder sales and marketing teams throughout the buyer journey, from initial engagement through closing.