Smepal Consultancy Agency

Based in Ruiru, Kenya, Smepal Consultancy Agency works with small and medium-sized businesses across the country looking to build an online presence and grow through digital channels. The team, sized between one and ten people, positions itself as a 360-degree digital partner, combining marketing services with business consultancy work such as company and NGO registration, which sets it apart from agencies offering purely marketing services. Its client base appears to be entrepreneurs and SMEs needing both legal business setup support and ongoing digital growth strategies. On the service side, Smepal builds custom WordPress websites — corporate, portfolio, or eCommerce — with mobile-responsive layouts, SEO groundwork from the start, and integration with social media and communication tools. Its SEO offering includes technical audits, keyword research, competitor analysis, on-page and off-page optimization, monthly progress reporting, and integration with Google Analytics and Search Console. Paid advertising covers Google, Facebook, and Instagram campaigns, with audience targeting, ad copywriting, conversion tracking, and budget optimization reported through monthly performance updates. Social media marketing services include account setup and management, content planning and scheduling, engagement-focused campaigns, and analytics reporting. Alongside these, the consultancy arm handles business name searches on eCitizen, company and partnership registration, KRA PIN and tax compliance, and business permit and licensing assistance, alongside digital marketing training and market research analysis services.