Smiling Web Design

Based in Tenino, Washington, near Olympia, this small agency has operated since 1998 under the leadership of Elaine Robinson, working with a team of one to ten people. Its client base has historically centered on local businesses such as attorneys, contractors, dentists, and restaurants, though the agency states it serves clients across the United States and Canada. The company has worked with several hundred clients over its history and describes a high year-over-year retention rate among the businesses it serves. The agency's core offering is custom web design, focused on building mobile-friendly sites with clear calls to action that are structured for search visibility. It also lists search engine optimization as a service aimed at helping business websites rank on the first page of Google, alongside graphic design, print design, branding, logo design, and email marketing. Sites are built to be easy for clients to update themselves once launched, and the agency positions itself as a long-term partner that maintains websites after the initial build rather than handing them off. As part of its intake process, the agency offers a complimentary website audit to prospective clients and gathers details on a business's current site, goals, and needs—such as more customers, more sales, improved branding, mobile performance, or e-commerce capability—through a structured contact form before beginning work.