SMMILE

SMMILE is a small digital agency based in Singapore, operating since 2012 and serving mainly entrepreneurs and SMBs across a wide range of sectors, including healthcare, finance, retail, automotive, insurance, and aesthetics. Its client list spans local companies such as Wearnes, Tokio Marine Insurance, Aries Gold, Sunny Dental, and Halcyon Homes, reflecting a focus on Singapore-based businesses looking to build or strengthen their digital presence. The team is small, sitting in the 1-10 employee range, and positions itself as a single point of contact covering design, development, and marketing needs. The agency's declared work covers search engine optimisation, mobile app development, and e-commerce development, alongside creative web design and WordPress care and maintenance. Web projects include custom design as well as builds on WordPress, Shopify, WooCommerce, OpenCart, and Magento, with maintenance services covering updates, backups, and security hardening to keep sites running. On the marketing side, SMMILE describes search, social, and lead generation work aimed at connecting brands with target audiences, as well as event marketing and brand activation, including planning and running on-ground events that feed into content and lead generation. Its mobile app work includes building original tools, such as an app named SG JB Traffic, in addition to custom app development for clients. The agency describes many of its brand relationships as spanning more than one of these service areas.