Social Behavior: Social Media Marketing

Based in Houston, Texas, with an additional presence in Austin, this small team describes itself as a boutique agency that works nationwide and selects clients selectively rather than taking on every prospective account. The company positions itself around social media marketing specifically, built on what it calls four pillars: Content, Engagement, Ad Strategy, and Influencer Marketing. It is led by Karen De Amat, and the site notes more than 15 years of experience in the field. Client work referenced in testimonials points to businesses with limited internal hours needing outside support for ongoing content and engagement management. The core service is social media marketing, supported by a dedicated Engagement Specialist model where inbound and outbound engagement on client accounts is managed by an assigned team member. Content work covers photo and video creation intended to communicate brand stories, produced by an in-house team that includes visual creators and caption writers. Ad Strategy combines organic engagement with paid advertising, using current ad tools on social platforms to target specific audiences. Influencer Marketing is handled with the agency acting as liaison between brands and influencers, drawing on what it describes as a global influencer database. Beyond social media, listed services extend to SMS marketing, email marketing, social media training, videography, and GIF/Giphy design, alongside broader capabilities in SEO, graphic design, web design, branding, direct marketing, and e-commerce development.