Social Media Konzepte

Based in Essen, this small team, known internally as the SMK-Team, has worked under the name Social Media Konzepte since 2011. The agency focuses on social media rather than broad digital marketing, serving both B2B and B2C companies across networks including Instagram, LinkedIn, TikTok, YouTube and Facebook. Its project list points to a varied client base, spanning news editorial teams, an energy provider, a chamber of industry and commerce, an economic development body, an IT company, local retail, a media academy, and manufacturers such as a motor equipment certifier and a specialty bicycle brand, indicating experience across public sector, industrial and consumer-facing organisations. Services cover social media management and social advertising, online editorial work (text, photo, video, animation, live content, corporate blogs, online PR), video production and YouTube marketing, community management including comment moderation and crisis handling, and strategy work covering goals, target groups, formats and processes. A distinct "Social SEO" offering addresses on-page optimisation, SEO content and texts, social signals, YouTube optimisation and product descriptions. The agency also runs workshops, seminars, webinars and in-house training, and supports live events through reporting, interviews, photography, video, advertising and ticket sales. Project descriptions show recurring combinations of analysis, editorial, community management and strategy delivered together for individual clients.