Social Nickel

Based in Des Moines, Iowa, this small digital marketing team works with businesses ranging from startups to established local names looking to build their presence in the Iowa market. Its size keeps the operation hands-on, with a stated focus on local market knowledge and straightforward, non-technical communication with clients about ongoing work. Services cover SEO, social media management, content marketing, and paid advertising through Google Ads and Facebook Ads. SEO work includes keyword research, website optimization, and locally targeted campaigns. Social media management spans Facebook, Instagram, and LinkedIn, covering posting and customer engagement. Content marketing includes blog writing, video creation, photography, and other resource development intended to differentiate client brands. Google Ads services involve setting up and managing search and display campaigns, with attention to optimizing spend for lead quality. Facebook and Instagram ad campaigns are handled end-to-end, including creative development, audience targeting, and performance tracking. The agency describes a full-service approach in which these channels are coordinated together rather than run as separate efforts, and it states that strategies are based on research and data rather than assumption. Client work referenced includes social media account management and paid ad campaigns for businesses such as a tire service company and an agricultural marketing firm.