Socialink

Run by Rita Zinger, Socialink is a small digital marketing consultancy based in Israel serving clients across Israel, the US, and the UK. The practice is built around a single consultant working with mid-size businesses that are already running paid advertising but want to know whether the underlying strategy holds up, rather than simply receiving execution and reports. Work has included accounts on Google, LinkedIn, and Meta, drawing on experience managing a range of ad accounts across these platforms. Services center on paid advertising consultation and audits rather than hands-off campaign management: reviewing tracking and analytics setups, defining audience targeting, and assessing whether metrics and account structures are aligned with business goals. Offerings listed include PPC advertising, advertising account audits, digital marketing strategy, marketing consultation, and social media marketing, alongside SEO. A recurring service is the "campaign audit," where existing Google, LinkedIn, or Meta accounts are reviewed for issues such as incorrect tracking, misdefined audiences, or misleading metrics. Beyond one-to-one consulting, Socialink also produces educational content, including a Facebook Campaign Mastery online course aimed at people managing their own Facebook campaigns, plus blog guides covering topics such as setting up Google Ads conversion tracking and building Google Search or Facebook lead generation campaigns.