Sofizar

Based in San Diego, California, Sofizar is a small digital marketing agency with a team of between one and ten people. It works across search engine optimization, social media marketing, pay-per-click, content, conversion optimization, market research, mobile and app marketing, and web design, positioning itself as a full-service provider for businesses looking to consolidate multiple digital marketing functions with a single agency rather than managing separate vendors for each channel. Its portfolio references include e-commerce and ticketing-related projects. On the service side, Sofizar describes an SEO approach built around organic long-term rankings, link building and content, local search strategy, and map search optimization for Google Maps visibility, with an explicit aim of achieving first-page placement rather than settling for lower rankings. Its PPC work covers keyword research, keyword grouping and organization, ad group creation and management, and paid listings on platforms such as Google AdWords and Microsoft adCenter. Social media services are framed around social media optimization and marketing given the scale of active social media users. Additional offerings include custom website design, including e-commerce sites, and custom email template design tailored to a client's brand. The agency also describes beginning engagements with an initial audit to identify underperforming areas of a website before applying its services.