Sole Sigma

A small team based in Toronto works with businesses seeking a statistically grounded approach to online marketing, positioning data science alongside design and advertising as the basis of its practice. The agency operates as a compact unit of marketers and data specialists, offering search engine optimization, search engine marketing, web design, digital strategy, and social media marketing to clients looking to expand acquisition channels and improve online visibility. Its search engine marketing work runs on both Google Ads and Microsoft Advertising, structured around SKAG and STAG campaign methodologies with ongoing statistical testing, keyword tuning, and ad copy optimization. Campaigns begin with research into a client's industry and competitors to identify cost-optimized acquisition channels before account and campaign build-out. Landing pages are developed with attention to UX and UI for conversion, using A/B testing across multiple design variations to determine what performs best with a given audience. The agency also applies machine learning and AI-driven techniques to search, native, and social media advertising, and provides real-time reporting and call tracking through a client dashboard. SEO services are offered under a performance-based fee structure. Web design and development work is described as performance-optimized, with the agency citing comparative figures on client versus competitor website performance as part of its testing-oriented methodology.