Sorted Branding

Based in Mumbai, this small studio (team of 1-10, founded 2021) works with FMCG and D2C brands, focusing on packaging and identity work for categories such as beverages, snacking, home care and kids' products. Its portfolio spans projects for sparkling water, roasted makhana snacks, children's activity kits, and a premium capsule dishwasher product, with some of this work recognised by the World Brand Design Society and Packaging of the World. The agency positions itself around building brand foundations that translate into shelf and online sales, rather than treating design as a purely visual exercise. Services are organised into four core areas: brand strategy, brand identity, packaging design, and website design, alongside SEO, logo work and social media marketing. Brand strategy covers target audience and user personas, competitor analysis, positioning, purpose, personality and voice. Brand identity work includes moodboards, creative direction, colour palettes and typography, and brand guidelines. Packaging design addresses shape and unboxing experience, backend development, master and variant packs, regulatory compliance and 3D visualisation, aimed at performance both on physical shelves and in quick-commerce and unboxing contexts. Website design covers UI design, custom development, integrations, responsiveness and supporting content such as 3D assets and ad creative, with an emphasis on converting visitors into buyers rather than purely aesthetic output.