South Made

Based in Knoxville, Tennessee, South Made works with businesses across a range of industries, including hospitality and food and beverage, health and wellness, medical aesthetics, and luxury hospitality, while serving clients nationwide. The agency positions itself as a full-service marketing and creative partner, drawing on more than two decades of experience to combine strategy, design, and execution for businesses looking to build stronger brands and reach target audiences. Its client roster spans restaurants, breweries, hotels, med spas, and vacation rentals, reflecting a focus on consumer-facing and hospitality-oriented brands. The agency organizes its work into six connected areas: strategy and leadership, social and content communications, photography and video, search and visibility, websites and digital experience, and branding and creative. Services under these areas include fractional CMO support, analytics and integrated planning, social media management, email marketing, content creation and community management, commercial photography and video production, and search engine optimization covering organic search, local results, paid media, reviews, and AI-powered platforms. On the digital experience side, South Made handles website strategy, design, development, hosting, maintenance, and conversion planning. Branding and creative work includes identity development, messaging, logo design, print materials, menus, and other digital creative assets built to work together consistently across a brand's touchpoints.