SPAG FINN Partners

Headquartered in Gurugram, SPAG FINN Partners operates across a network of offices in Mumbai, Bengaluru, Hyderabad, Abu Dhabi, Malaysia, China and Singapore, with partner offices extending into Australia, Hong Kong, Japan, Korea, New Zealand, Thailand and Vietnam. The agency works with organisations in Health & Wellness, Technology, Global Capability Centers (GCCs), Consumer, Travel, Purpose & Social Impact, CSR, and Sustainability & ESG, serving clients such as Dreame Tech, Usha International, Roche Diagnostics, IEEE, Omnitracs, Sanofi and Novartis. Its team of 11-50 people positions the agency as an integrated marketing and communications firm rather than a single-discipline shop. Services span Brand Strategy & Development, Research & Insights, Public Relations, Public Affairs, Digital Marketing, Media Training, Content Marketing, Crisis Communication, Scientific Communications, Influencer Marketing, Corporate Communications, Internal Communications and Stakeholder Engagement. Work is organised around what the agency calls a Value, Expertise, Trust (V.E.T.) model, applied alongside crisis planning for reputation protection. It has also launched FINNFluence, a dedicated influencer marketing offering, and publishes sector-focused commentary covering topics such as GCC growth strategy, healthtech and pharma reputation in the age of AI, travel industry shifts tied to geopolitics, and the move from visibility to discoverability in digital strategy. The stated approach centres on combining branding, PR and digital communications with sector-specific expertise, particularly in health, technology and social impact.