Spark Advertising

Based in Neenah, Wisconsin, Spark Advertising is a small agency, with a team of ten or fewer, working with marketing leaders and business owners who need anywhere from a single project to a fully integrated marketing approach. The agency describes its process as starting with strategy—building a case for what a campaign or project needs before any creative or technical work begins—so that execution follows a defined plan rather than starting from assumptions. Its declared services span search engine optimization, advertising, branding, social media marketing, public relations and web design, and the site groups its work under three areas: strategy, creative and technology. On the creative side, Spark works on brand positioning and brand strategy, logo design, ad campaigns and creative messaging, aiming to uncover what is distinctive about a client's brand and build on it. On the technology side, it handles web development and fully integrated e-commerce and point-of-sale systems, framing digital work as a way to drive revenue through the channels a business needs. The agency states it can take on isolated tasks, such as a single design project or a new logo, as well as broader assignments like building a campaign or an e-commerce initiative from scratch, and points to its portfolio as a record of past brand positioning, design, digital marketing, web and public relations work.