Spherical Communications

Based in New York City, Spherical works exclusively with luxury, lifestyle, and boutique hotels, positioning itself as an agency built around hospitality brands rather than a general-purpose marketing firm. Founded in 2012, the small team has worked with properties including Rosewood Mandarina, Little Palm Island, The Fifth Avenue Hotel, The Bellevue, Equinox Hotels, Graduate Hotels, and Eau Resort & Spa, spanning urban hotels, oceanfront resorts, and European mountain and coastal properties. The agency describes itself as building frameworks meant to grow and adapt as hotel brands expand across multiple properties or locations. The work is organized around five areas: branding, websites, social, content, and performance. Branding involves research and creative direction to define what a hotel stands for and how it appears across touchpoints. Website work covers design, build, and integrations aimed at fast, booking-flow-driven experiences that scale across multiple properties. Social work includes story-driven, platform-native content and community engagement, with described examples such as a launch campaign for Rosewood Mandarina involving strategy, influencer partnerships, in-feed posts, and content built around the resort's distinct ecosystems. Content services center on photography and video intended to convey the character of a property across channels. Performance work covers full-funnel media, creative testing, and channel intelligence directed at driving direct bookings and revenue. Past projects referenced include a global relaunch campaign combining brand narrative, social, creators, production, and paid media, as well as seasonal performance systems for European mountain and coastal hotels.