Spicy Web

Based in Frankston and serving the greater Melbourne area, Spicy Web is a digital marketing agency founded in 2009 by Tony Sambell. It works with organisations across sectors such as e-commerce, tech, training, professional services and community/family support, taking on clients with growth and scale ambitions. Team members work directly with specialists in each discipline rather than through account managers, covering SEO, paid media, web design and development, and broader digital strategy. The agency's service offering spans website design and development, UX and design strategy, brand design, custom web apps, and Craft CMS builds, along with web hosting and support. Its search engine optimisation work includes generative engine optimisation, AI SEO, e-commerce SEO, enterprise SEO, international SEO, local SEO and SEO migration. Paid media services cover Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads and Pinterest Ads. Reporting is oriented around business metrics such as lead generation, website traffic and return on ad spend rather than surface-level engagement figures, with campaigns built and adjusted as client accounts grow. Past client work cited includes increases in online enrolments, lead volume and organic traffic for named organisations in training, family services and other sectors.