Spyda Digital

Based in Salisbury, Wiltshire, Spyda Digital works with businesses across the UK looking to grow through search rather than simply climb rankings. The agency's stated approach centres on tracking leads, revenue and qualified enquiries rather than impressions and clicks alone, and it positions itself as offering direct access to the strategist handling a campaign rather than routing work through account managers or junior staff. Client examples referenced on the site include an independent personalised clothing retailer competing against larger names in the sector, with reported gains in orders, search traffic and enquiries. Services cover AI search optimisation aimed at how tools such as Google, ChatGPT and Gemini surface and recommend businesses, alongside technical SEO addressing Core Web Vitals, structured data and mobile responsiveness. Local SEO work includes Google Business Profile optimisation and location-specific content, while content strategy is built around keyword research intended to establish clients as sources of information in their industry. Ecommerce SEO covers category and product page optimisation and site architecture, and SEO audits are offered as a combination of technical analysis and competitor research resulting in a six-month roadmap. The agency states that recommendations are based on research and performance data rather than a standard approach applied uniformly across clients, and describes itself as a small, senior-led team with a team size of 1-10.