Squid Group

Based in Mount Maunganui with a presence extending to Auckland and Tauranga, Squid Group is a small digital marketing team, founded in 2019, working across New Zealand. Its project list points to work with automotive dealerships, event organisers, musicians, hospitality and accommodation businesses, and e-commerce retailers, suggesting a client base that spans both local service businesses and larger brand or event campaigns. The team size of 1-10 indicates a compact operation handling a broad service range rather than specialising in a single niche industry. The agency's declared services cover search engine optimisation, social media marketing, video production, digital strategy and pay-per-click advertising, delivered through channels such as Google Ads, Facebook and TikTok. Its SEO offering extends to e-commerce SEO for platforms including Shopify, BigCommerce, Magento and custom CMS builds, aimed at increasing online sales for online stores. On the creative side, Squid Group builds websites, including on the SilverStripe CMS, develops Shopify and other e-commerce sites, and produces video content through in-house scripting, planning and shoot execution. Additional listed capabilities include brand design, content marketing and AI-related services. Named project work referenced on the site includes automotive marketing campaigns, event promotion, music industry campaigns, and digital strategy support for a mayoral campaign, indicating the agency applies its core service set across varied sectors rather than a single specialised vertical.