Stag Marketing

Based in Spring Lake, North Carolina, Stag Marketing works with home service businesses — roofing, HVAC, plumbing, restoration and crawl space, electrical, remodeling, and related trades — while its website design service extends to local shops and other growing businesses. Founded in 2016, the agency operates as a small team led by founder Ben Jarosz, positioning itself around a specialization in one industry so campaigns reflect the seasonality and customer behavior specific to home service trades. The agency's core offering covers three areas: website design, paid advertising, and SEO & AEO. Website design is described as fast, custom, and mobile-first, built for conversion. Paid advertising runs across Google, Facebook, and Instagram, targeting homeowners ready to hire, connected to the client's booking system and optimized on a weekly basis. SEO & AEO work aims to build visibility across Google's Map Pack, organic search results, and AI-driven answer engines such as ChatGPT and AI Overviews. Beyond these three named services, the site also lists branding, graphic design, video production, and content marketing among its capabilities. Its stated process follows four steps — Discover, Build, Launch, and Optimize — starting with mapping a path to booked appointments, moving through campaign or website creation, launching with tracking in place, then testing and scaling results month over month. The agency states it measures performance by booked appointments and revenue rather than billable hours.