Start with Data

Based in the City of London, Start with Data works with retailers, distributors and manufacturers on product data and content management. Clients come from sectors including B2B distribution, electrical, industrial and manufacturing, retail, automotive, wholesale, apparel, building supplies, DIY & tools, and furniture. The agency positions itself around product information management (PIM) and product experience management (PXM), helping businesses structure, enrich and scale product data using a combination of expert services and AI-powered tools. Its service range covers PIM selection, PIM implementation and PIM managed services, alongside taxonomy and attribution work. On the product data side, it offers product data sourcing, product content enrichment, and supplier data onboarding, aimed at automating manual workflows and speeding up data ingestion from suppliers. The company has also developed its own software tools, SKULaunch and Descriptionwise, and works as a partner with PIM platforms including Akeneo, Bluemeteor, Bluestone PIM, Inriver, Plytix and Sales Layer, supporting selection and implementation of these systems. Beyond PIM, its declared services extend to SEO, BI and big data consulting, branding, and content writing, reflecting a broader focus on the data, content and search performance that underpins product listings. The stated approach centres on aligning AI tools, data models and team processes so that enrichment and onboarding work in practice, with an emphasis on measurable outcomes such as faster product launches and improved search performance.