SteerPoint

Based in Indianapolis, Indiana, SteerPoint is a small digital marketing agency, founded in 2004, working with a team of 1-10 people. The agency serves industry-specific clients, with stated focus areas including industrial and manufacturing companies, nonprofits, and businesses in the pool and spa and RV sectors, as seen in its Barton Pool Company and Parrot Bay Pools case studies, which involved website rebuilds, self-service tools, and connected CRM systems. Work is kept in-house rather than outsourced, with the same team handling projects from planning through execution. SteerPoint's declared services span search engine optimization, pay-per-click and paid search marketing, social media advertising, email marketing, and website design and development, alongside display advertising, connected TV (CTV) advertising, user journey tracking, digital automation, and trade show marketing. Its paid search work incorporates AI analytics for campaign creation, bidding, and targeting, while email marketing uses AI-powered personalization and automated campaign delivery. Web development is described as custom-built with responsive design and attention to user experience, and inbound marketing efforts center on organic SEO strategies to improve clients' digital visibility. The agency also references smart automation built through APIs and unified platforms to support communication and marketing performance, alongside analytics-driven tracking of customer interaction across campaigns. Case study examples describe instant pricing tools, automated lead capture, and self-service builder tools developed for pool industry clients.