Stoller & Company

Based in Baltimore, Maryland, Stoller & Company works with direct marketers, agencies, and B2B and D2C brands nationwide, focusing on conversion-driven web design and application development. The firm was built around direct response advertising experience, with founder Andrew Stoller having worked in that field for over 20 years before the company expanded into landing pages, email design, microsites, and e-commerce development. The team is small, sized between 1 and 10 people, and has worked with organizations such as MetLife, Teeter Hang Ups, Landlease.com, Rizzetta & Company, and Goldwell. Services span web design and development (including WordPress builds), e-commerce development on platforms such as Shopify, WooCommerce, BigCommerce, and Magento, and mobile app development. The agency also offers CRO consulting covering landing pages, banners, video sales letters, email, and A/B testing, alongside copywriting for web, blog, SEO, and direct response purposes, plus SEO and paid search management, local search, and affiliate management. Project work described includes rebuilding affiliate-driven consumer sites to lift conversions, developing responsive checkout flows with upsell paths and payment/fulfillment integrations (such as with the Netsuite API), building marketplace websites and companion mobile apps using tools like Elasticsearch for search functionality, creating WordPress Multisite networks to manage dozens of related sites under a single administrator, and developing multilingual web applications, such as a voting platform supporting several languages for an international contest.