Straight Out Digital

Based in Cremorne, Melbourne, Straight Out Digital works as a full-service digital agency covering paid ads, websites, SEO and social media. The agency began in 2014 with three founders and has been operating for around twelve years, with work carried out entirely in-house rather than outsourced. Client work referenced on its site spans FMCG, not-for-profit, and property sectors, including projects for organisations such as Nuttelex, the Healthy Eating Advisory Service, Jellis Craig and the Walter and Eliza Hall Institute, indicating a mix of commercial and community-sector clients. Services described include SEO, SEM, paid social media advertising, organic social media management, lead generation, and website design and development. The website design process is described as following an "SEO first" approach, where SEO-driven data informs site structure, essential pages and content before build. Development work centres on custom WordPress builds, supported by UI and UX design, UX research, and UX audits of existing products. Accessibility is treated as a core requirement, with stated experience delivering WCAG compliance at A, AA and AAA levels. Across its stated process, the agency describes a data-driven and user-centric methodology, using workshopping and data analysis to identify user problems before addressing them in design and content decisions, aiming to reduce reliance on assumptions in favour of evidence-based choices.