Structured SEO

Based in Boise, Idaho, Structured SEO is a small search engine optimization company built around the idea that enterprise-level SEO should be accessible to businesses of any size. The team, sized at 1-10, works with clients who want to improve website rankings and generate more qualified leads, positioning its services around return on investment rather than generic ranking reports. Its stated approach centers on identifying and targeting the keywords potential customers actually use when searching for a business's products or services, rather than applying a one-size-fits-all audit template. Structured SEO's process covers three core areas — local SEO, on-page SEO, and off-page SEO — delivered through keyword research, SEO strategy development, on-page optimization, off-page optimization (link acquisition), and reporting and analytics. SEO consultants scan commercial pages to build optimization plans and work to secure backlinks from reputable sources, while clients receive tracked reports paired with action plans to monitor progress. A distinguishing element of the agency's model is its use of outsourcing for routine tasks, such as citation building, which it sources from third-party providers at lower cost; this is intended to keep service pricing down while the in-house team concentrates on strategy and execution aimed at improving organic traffic and revenue. Additional offerings include SEO auditing services and SEO consulting services, along with local SEO services aimed at increasing visibility for nearby customers.