Studio28

Based in Chicago, Illinois, Studio28 operates a nationwide lead generation service aimed at HVAC, solar, insurance, and broader home services companies such as roofing, plumbing, and electrical contractors. Rather than offering shared or resold contact lists, the team focuses on connecting contractors with homeowners who are already comparing quotes and ready to make a purchasing decision. The company is small, with a team of 1-10 people, and works directly with contractors on a call-based onboarding process rather than long-term contracts. The core of Studio28's method is a four-step process built around owned quote-comparison websites for solar, HVAC, and roofing. Traffic to these sites is generated through Google Ads campaigns, Facebook and social media advertising, SEO-optimized quote pages, and local market targeting. Homeowners who visit complete multi-step quote forms, which are then checked through phone and email verification, property ownership checks, and financial pre-qualification before being classified as leads. Verified leads are delivered in real time and exclusively to a single contractor per territory, with volume controls and custom filtering options available. Clients can track results through a dashboard covering lead conversion tracking, ROI analytics, performance benchmarking, and monthly reporting. Alongside this lead marketplace, Studio28 also lists web design, UX/UI design, web development, low/no-code development, and logo work among its service offerings.