Surf Lifters Media

Surf Lifters Media operates out of Nairobi, Kenya, working with businesses, founders, and CEOs across sectors such as art and design, food and beverage, fashion and beauty, tech and IT, gambling and amusement, sports, travel and hospitality, health and wellness, education, finance, real estate, and media and entertainment. The agency positions itself as a PR marketing partner, focused specifically on press release writing, distribution, and the visibility that comes from structured, press-ready communication rather than standard advertising content. The core offering centers on SEO-optimized press release writing, with releases typically running 500-1,000 words and built around natural keyword integration, clean structure, strong headlines, and considered link placement. Work follows a three-step process: discovery and story angle development, writing and client approval, and distribution with publishing support. The agency also sets up branded digital newsrooms, configuring press contact links, branding assets, media kit uploads, and reusable templates before distributing content through press networks with quality and link checks. Additional services include release-led SEO with traffic analysis via UTM tracking and backlink-minded positioning to sustain visibility after initial publication, as well as AI visibility optimization aimed at making press content discoverable and referenceable by conversational AI tools such as ChatGPT and Gemini, alongside traditional search engines. Beyond press releases, the agency also lists branding, e-commerce development, web design, and web development among its declared services.