Swish

Based in Orlando, Florida, and operating since 2016, Swish is a small team (1-10 people) working as a full-service performance media agency. It positions itself as an extension of a client's internal marketing function rather than an outside vendor, with a stated focus on cutting through generic marketing tactics in favor of strategy tied to measurable outcomes. Among the sectors it names as an area of focus is higher education, where it describes work connecting CRM data to student journey analysis to support recruitment and enrollment goals; case studies referenced on the site also cover transit and university marketing. Services span digital media (paid search, paid social, programmatic display, YouTube, influencer marketing, SMS), streaming media (podcasts, OTT/CTV, streaming audio, digital radio), and traditional channels (national and local radio and linear TV, print, OOH/digital OOH, celebrity endorsements, guerilla marketing, programmatic direct mail). Creative services include brand identity development, landing pages, ad creative, video and content production, lead magnets, whitepapers, email campaigns, and employer branding. SEO offerings cover digital PR, reputation management, link building, content development, onsite optimization, and answer-engine optimization. A measurement and analytics practice is also described, including data storytelling, audience segmentation, attribution modeling, pro forma forecasting, CRM integrations, process automation, ETL and data warehousing, custom dashboards, tagging governance, and A/B and funnel testing.