Synergize

Based in Toronto at 111 Queen St East, Synergize operates as the search marketing division of Saatchi & Saatchi Canada, positioning itself within a larger advertising network while functioning as a dedicated performance marketing team. The agency works with brands seeking to improve visibility in search results and drive qualified traffic, serving clients across North America who need measurable digital marketing outcomes rather than purely creative campaigns. Its stated focus is on combining search discipline with data-driven decision-making. The agency's core service areas include Paid Search (SEM), SEO, Data Analytics, Content Marketing, Paid Social, and eCommerce marketing. In SEO, the described approach centers on helping products or services appear in relevant local searches, including "near me" queries, to increase site and store traffic. For eCommerce, Synergize states hands-on experience with Google Shopping, Amazon Marketing Services, and Criteo, aiming to balance automation with direct account management to support online sales. Its Data Analytics practice is built around creating measurement frameworks intended to translate raw data into actionable insight and return on investment. For paid search specifically, the agency emphasizes strategic deployment paired with proper measurement and optimization tools rather than campaign execution alone. The team, sized between one and ten people, is organized around these named disciplines, and the agency has been recognized with a 2024 Google Search Honours Award for AI Agency of the Year, tied to work in AI-powered performance marketing.