Syte

A Johannesburg-based digital marketing agency, Syte works with businesses across South Africa and internationally, including a stated client base of hotels globally and a broader portfolio described as spanning 200+ brands. Its origins trace back to a coffee machine business, Aquaspresso, founded by the same team in 2009; after struggling to find marketing partners that delivered results, the founders built their own in-house marketing expertise over a decade before establishing Syte. The agency positions itself around B2B, ecommerce, hospitality and iGaming/sports betting clients, targeting niche and hard-to-reach customer segments. Services listed include SEO, AEO (answer engine optimisation), Google Ads, LinkedIn Ads, Facebook Ads, YouTube Ads, TikTok Ads, marketplace advertising (including Takealot and Makro Ads), social media management, conversion rate optimisation, AI marketing, lead generation, and sales management/sales enablement. The agency describes a sales-focused methodology rather than a lead- or vanity-metric-based one, stating that it tracks performance through to the point of transaction and reports on cost per sale rather than clicks, likes or impressions. It states it operates without long-term contracts, tying continued work to measurable sales outcomes, and provides tools such as an AEO rank tracker, an AI SEO keyword rank tracker, a blog and a podcast as part of its learning resources.