Tabula

Based in Ajax, Canada, Tabula works with businesses generating $1–10M a year that have outgrown do-it-yourself marketing and want to bring campaign ownership in-house. Founded in 2023, the small team (1–10 people) positions itself as an alternative to agencies that retain control of ad accounts, performance data and marketing know-how, and to AI tools that leave business owners to figure things out alone. Its stated aim is to give clients a clear, documented growth plan — what to do, why, and how — covering a six-month period, which the agency refers to internally as a "Tabula." Services listed include SEO, GEO (generative engine optimization), paid ads, social media marketing, web development and marketing strategy, delivered through two engagement models. In the Growth Partnership option, a senior strategist leads the account, conducts positioning and analysis with the client, builds the growth system, and continues running it month-to-month after an initial six-month period, with a performance-share component tied to results. The alternative option involves building the growth system and handing it to the client's internal team to operate. Across both models, Tabula states that clients retain ownership of accounts and assets from the outset. The agency describes its use of AI as supporting execution speed and cost rather than replacing human input, with AI-assisted work reviewed or finalized by a strategist, designer, or video editor. Case studies referenced cover SEO, GEO, paid ads and social media work.