Tactical Magic

Based in Memphis, Tennessee, Tactical Magic is a small agency working with a range of brands across products, services and causes. Its portfolio includes work for a motorcycle accessories brand, a bank formed through the merger of two historic financial institutions, and a car audio company, suggesting experience with both consumer product brands and organizations navigating identity change. The team size is small, between one and ten people, and the agency positions its process as collaborative, encouraging clients to work through many rough ideas before settling on a final creative direction. The declared service list covers Search Engine Optimization, Branding, Public Relations, Web Design, Advertising, Digital Strategy and UX/UI Design, with branding and trademark development appearing as central offerings alongside creative messaging campaigns. Case studies describe specific outcomes: raising awareness and sales for a motorcycle accessories brand, helping two merging financial institutions align their cultures and brand identities, and refining a car audio company's brand to better reflect its existing values. Additional project work includes logo design, trademark development, a highway signage project for the Blues Trail, an AIGA-related creative campaign, and business card design. The agency also publishes commentary on branding and creative process through a section of its site called Re:Marks, discussing topics such as idea generation and brainstorming methods used in campaign development.