Tag Marketing Digital

Based in Medellín, Tag Marketing Digital works with B2B and B2C companies across sectors including industrial, SaaS, retail and manufacturing, positioning itself around performance-driven digital strategy rather than isolated tactics. The agency states it has operated for over seven years with a team of 1-10 people, structuring campaigns around measurable indicators such as cost per lead, cost of acquisition, ROAS and average ticket, adjusting tactics when a channel does not produce a return. Its stated approach begins with a diagnostic phase covering a client's digital operation, competitors and KPIs, followed by multichannel strategy design, weekly execution and optimization cycles, and progressive scaling based on demonstrated profitability. The service range covers paid media on Google, Meta and LinkedIn with budget management aimed at conversion; CRM automation through HubSpot, including workflow design and lead nurturing; segmented email and SMS sequences for retention; web development focused on UX, site speed and SEO-oriented architecture; organic search positioning combined with what the agency terms Generative Engine Optimization for visibility in AI-based search tools; and conversion strategies built around messaging channels such as WhatsApp and direct messages, linking ad spend to closing conversations. Described project examples include ecosystem redesign and intent-based campaign segmentation for a hardware retailer, messaging-focused sales campaigns for another client, LinkedIn targeting of C-suite audiences with native lead forms for a SaaS company, and lead-capture strategy for an industrial-sector client.