Target River

Founded in 2012 and based in Salt Lake City, Utah, Target River is a full-service marketing agency with a team of 11-50 people. It works across several distinct sectors, including K-12 school districts and charter schools, public agencies, nonprofits, higher education, and general businesses. For education clients specifically, the agency positions its work around enrollment growth, attendance strategies, school branding, and community engagement, while public agency work focuses on communicating essential services and building public trust in areas such as safety and health. Its declared services span SEO, PPC, branding, advertising, public relations, and sales outsourcing, and the website breaks these into more specific offerings such as social media marketing, email and direct mail, video and TV marketing, radio advertising, lead generation, app store optimization, and outdoor advertising, organized under a set of named service lines (including TargetSEO, TargetPPC, TargetSocial, TargetBrand, and TargetPR). Business clients are approached through what the agency calls a "#WhoHowWhatWhere" method, aimed at scalable, ROI-focused campaigns. Case studies described on the site include a K-12 district enrollment campaign combining video, social ads, and community outreach; a nonprofit awareness campaign using targeted digital ads and storytelling; and a business SEO, PPC, and website redesign project. The agency also produces a marketing podcast and publishes articles on topics such as AI use in school district marketing.