Taylor + Wolfe

Based in Toronto and founded in 2016, Taylor + Wolfe is an independent marketing consultancy led by Keaton Kash Taylor, who has more than fifteen years of experience across marketing strategy, SEO, analytics, conversion optimization, digital advertising, and user experience. The consultancy takes on a small number of founders and leadership teams each year, describing its client experience as spanning SaaS, professional services, DTC, health and wellness, financial services, and non-profit organizations. Engagements are positioned around strategic clarity before execution, aimed at organizations that prioritize measurable, long-term outcomes over short-term marketing activity. The practice is organized around six areas: marketing strategy, growth strategy, digital performance, analytics, SEO strategy, and fractional marketing leadership. Digital performance work covers paid, organic, and lifecycle programs assessed against business contribution rather than isolated metrics, while analytics work centers on building measurement that can be trusted and acted upon. SEO is framed as a durable channel built on structure, authority, and intent rather than isolated tactics. Fractional marketing leadership involves embedding executive-level marketing ownership within a client's team on a defined cadence. Each engagement begins by examining the broader business context—leadership, customer behavior, positioning, operations, and technology—before recommending specific tactics, with the scope of work shaped around the particular decisions and constraints of each organization.