Tecnológico de Bogotá

Based in Bogotá, this small team (1-10 people) has worked in the Colombian market for 18 years, according to its own site, building manageable websites and handling digital marketing for local businesses across sectors. Services are structured as fixed packages rather than bespoke quotes: small, medium and large website tiers differentiated by number of products, images and internal pages, plus separate content and advertising packages. Each website includes a year of domain registration (.com or .com.co), hosting through GoDaddy, three email accounts via Zoho, a shopping cart integrated with Bold, one hour of support for fixes and changes, and an AI chatbot. The agency's process follows three steps: publishing a website built around a customer journey and sales funnel (attention, interest, desire, action), evaluated through UX/UI review and SEO auditing using Google PageSpeed Insights, Search Console, Tag Manager, Analytics, Google Business Profile, Merchant Center, Open Graph and Schema.org markup. The second step is content publishing — case studies, catalogs, technical sheets, FAQs, whitepapers and similar formats — distributed across the website and social channels, drafted with the help of AI tools including ChatGPT, Gemini, Grok, Perplexity and DeepSeek for different research and writing tasks. The third step covers paid digital advertising on Google, Facebook and Instagram, with campaigns tracked against CAC, ROI and ROAS metrics.