Ten Golden Rules

Based in Boca Raton, Florida, Ten Golden Rules is a small team of digital marketers that has worked exclusively with the legal industry since 2003. The agency positions itself as a growth partner for law firms nationwide, with a particular focus on personal injury attorneys, ranging from solo practitioners to multi-attorney firms. Rather than treating marketing as a standalone function, the agency frames its work around a firm's broader business operations, including intake procedures, staffing, and case management technology. Its service list centers on search engine optimization and social media marketing, alongside pay-per-click advertising, law firm web design, video marketing, content writing, and Local Service Ads management. More recent additions include AEO and GEO visibility work and digital Hispanic marketing aimed at reaching Spanish-speaking prospective clients. Beyond digital channels, the agency offers consulting on business planning and goal setting, hiring and staffing, intake and conversion processes, and what it calls "rainmaker strategies" for attorney-level business development. It states that it uses proprietary technology to track marketing performance and has published case studies documenting increases in website traffic and lead volume for individual law firm clients, including a personal injury firm in Indiana and a firm in New York. The agency also produces educational resources for the legal marketing niche, including a blog, podcast, webinars, and downloadable guides.