Tendo Communications

Based in San Francisco, California, Tendo Communications works with B2B organizations on content marketing and digital strategy, operating with a small team of 1-10 people. The agency positions itself around planning, creating, and optimizing digital content experiences for business audiences rather than consumer brands, and its site organizes its offerings around a full content lifecycle, from strategy through creation, user experience, operations, and measurement. The service list is organized into several groupings. Content Strategy & Planning covers content strategy roadmaps, content maturity assessments, personas and journey mapping, and brand positioning and messaging. Content Creation spans editorial services, web design, video production, and content optimization. A User Experience and Digital Product Design track includes jobs-to-be-done and task flow mapping, information architecture, content modeling, personalization, structured content, taxonomy and tagging, design system creation, prototyping, and user testing. Content Operations services address content migration, governance, program management, CMS authoring and production, and platform requirements definition. Performance-related work includes content audits and scorecards, measurement frameworks, SEO services, and content experience reviews. On the marketing side, Tendo describes demand generation campaigns, email marketing, social media marketing, omnichannel marketing, and B2B influencer marketing, along with a "Content Studio" offering ongoing editorial support for audience-focused storytelling.