TESSA Marketing + Technology

Based in McLean, Virginia, TESSA Marketing + Technology has operated since 2012 as a small team (1-10 people) working with organizations across sectors including ecommerce, government and education, legal, local businesses, manufacturing, medical and dental, non-profits, restaurants, software and technology, and startups. The agency positions its work around building integrated marketing systems rather than isolated campaigns, with a stated focus on adapting to AI-driven search behavior alongside traditional demand generation. Services span SEO, generative engine optimization (aimed at getting cited by LLM chatbots and AI-generated answers), paid search and social ads, and custom website development on WordPress and React/Next.js. Technical offerings include AI agent readiness work — building data layers, schema, and API/MCP integrations so AI agents can find and transact with a business — along with a proprietary RAG-powered AI website search tool distributed as a WordPress plugin, interactive AI avatars and chatbots for visitor engagement, and WCAG 2.2 AA accessibility compliance. The agency describes its approach as combining these elements into a single connected system intended to compound results over time, rather than delivering standalone tactics, and references case study categories covering brand development, ecommerce, and industry-specific client work as examples of applied projects.