The 407 Group

Based in Orlando, Florida, The 407 Group is a small marketing agency, founded and led by Jay Nisbett, that works with businesses looking to grow customer numbers through data-driven advertising and search visibility. The team positions itself as a marketing partner rather than a vendor, integrating into a client's existing operations through an onboarding process and assigning a dedicated success manager. Its work has included helping a restaurant group respond to the COVID-19 disruption by building a food delivery solution to reach customers directly, an example the agency points to as representative of its approach to identifying business opportunities and acting on them quickly. The agency's declared services include Search Engine Optimization, Pay Per Click, Facebook Ads, Google Ads, Geofence Ads, content marketing, website design, eCommerce websites, branding, email marketing, and digital and marketing strategy. Its stated method begins with data analysis of a client's target market and past customer history to build a customer persona, followed by targeted messaging and campaign creation, and web analytics with retargeting to focus on the most engaged leads. For SEO, the agency describes a link-building-focused strategy aimed at improving search placement, alongside free website analysis and initial listings work. Additional offerings mentioned include phone call tracking, CRM access, and combined email and text marketing as part of client campaigns.