The Big Unit

Based in Dandenong, on Melbourne's outskirts, The Big Unit is a small digital marketing team offering web design and digital marketing services to local businesses and webshop owners. The agency positions its SEO work around manual auditing rather than automated tools, arguing that generic reports generated by platforms like SEMrush or Ahrefs and rebranded with a client's logo fail to capture the technical and non-technical factors that affect rankings. Its stated client base spans smaller local business sites through to larger e-commerce webshops, with audit timelines varying according to site complexity. The core service described in detail is the SEO audit, which the agency treats as the starting point for every client engagement. This involves manually reviewing front-end and back-end pages, navigation structures, product pages, and backlink profiles, with particular attention to technical issues such as crawl budget being wasted on low-value pages (cited as an example affecting site speed and user experience). Findings are compiled into a prioritised list of action points rather than a raw data dump, intended to give clients a clear sequence of fixes. Beyond SEO audits, the agency lists Local SEO, SEO services, branding, website design, content marketing, and social media marketing among its offerings, alongside pay-per-click, email marketing, graphic design, conversion optimisation, and digital strategy work. New customers are offered a complimentary SEO audit as an initial step before further engagement.