The Brand Arsenal

Based in Shelby Township, Michigan, this agency serves clients across all 50 states with a stated focus on the automotive aftermarket, particularly diesel aftermarket brands. Founded in 2019 by Jeff "JD" Detkowski, the agency describes itself as a full-service digital marketing and Shopify operation built from hands-on experience in ecommerce, marketing, and print production. It positions itself as a growth partner that handles work internally rather than outsourcing, offering support outside standard business hours in addition to its Monday–Friday office schedule. Declared services center on Search Engine Optimization and Web Design, delivered through Shopify store development and custom theme builds, along with SEO and local SEO work aimed at improving search visibility and rankings. The site also lists Google Ads management, social media marketing, and a free instant SEO audit report as an entry point for prospective clients. Beyond digital services, the agency produces print and signage items such as banners, displays, and apparel, and offers product photography through a ship-in studio for lifestyle and ecommerce imagery. It also states that it builds custom Shopify apps in-house. The combination of ecommerce development, search marketing, advertising, and physical print production is presented as a single coordinated offering rather than separate service lines, with onboarding scheduled in advance of engagements.