The Buyer Group

Based in Celebration, Florida, The Buyer Group is a female-owned media and public relations company built around the work of Lisa Buyer, who brings around 20 years of experience in digital PR and SEO. The agency positions itself around supporting female-led brands, products, and businesses, though its client roster spans from startups to larger companies. With a small team of one to ten people, the operation centers on combining public relations, search engine optimization, social media, and paid media into a single communications approach rather than treating each as a separate discipline. The service offerings described on the site include Brand PR, focused on positioning a brand as its own publisher and storyteller online; SEO PR, aimed at optimizing public relations content so it performs better in search engine results and across social networks; Social PR, which applies social media tactics to build direct relationships with customers and media contacts; and AR/VR PR, which uses augmented and virtual reality along with 3D and 360-degree content as part of social and PR strategy. Beyond client services, The Buyer Group also runs educational offerings tied to its methods, including an online course on digital public relations, a free training webinar covering PR, SEO, and social media integration, and the Social PR Secrets podcast and newsletter, which cover practical tactics in digital PR, SEO, and social media marketing.