The Buzzell Company

Founded in 1997 and based in Dallas, Texas, The Buzzell Company is a small, full-service communications firm led by President and Founder Barbara Buzzell, who takes a hands-on role in client account management. The agency represents regional and national clients across industries including real estate, medicine, luxury retail, hospitality, entertainment and law, and describes itself as focused on maintaining long-term relationships with a select group of clients rather than expanding into a large firm. The agency's declared services span search engine optimization, branding, digital strategy, public relations, email marketing, graphic design and video production. Its public relations work draws on media relationships with editors, reporters and columnists ranging from Texas outlets to national and international business and trade publications. On social media, the firm builds platform-specific strategies that include content calendars, ad campaigns and targeted boosting, tailored individually per client. It also handles special event planning and execution, from smaller functions such as ribbon cuttings to larger gatherings like stockholders meetings and gala events, drawing on established contacts and resources. Client involvement is maintained through regular feedback, written and verbal reporting, clip reports, evaluations and ongoing meetings, with the stated aim of functioning as an integrated part of each client's marketing team involved in daily aspects of their business.